Digital marketing is a type of marketing that involves the Internet, mobile phones or email to promote the product or services online. It is a well organised and planned approach that harnesses all the possibilities in almost all well known social media platforms such as Facebook, Twitter, Instagram, Pinterest etc. This approach helps to reach the customers and convert them into our potential clients.
The approach of digital marketing is quite simple and much better than traditional methods of marketing.
Traditional marketing refers to those activities which are not online. These activities are generally done physically at the desired location.
Traditional approaches of marketing include pamphlets, posters, banners, rallies etc.
Traditional marketing is also important in advertising. Traditional advertising plays a significant role in attracting local markets. Another benefit of traditional advertising is, the people who are not online we can reach them easily. Also, we can have an impact on crowded place over a long period of time. Following are the tools which are frequently used in traditional marketing:
TV commercials Radio spots Print (Advertisements & Advertorials) Outdoor advertising (e.g. posters) Promotional items Events Trade fairs and exhibitions Sponsoring (e.g. events)